Career or vocation – Most of us are identified by what we do and we all have perceptions of how a firefighter differs from an accountant. Sometimes the company is the brand, sometimes the product is the brand and sometimes you are the brand. Although similar to a headshot, a workplace portrait is captured in the environmental setting in which the subject does their job. These portraits may include special instruments, tools, equipment or uniforms. The advertising value of these images is important because of the conspicuous or subtle messaging they impart.